Jeans manufacturers make new moves

At the jeans trade fair organised by Premiere Vision, jeans manufacturers broke the norm by introducing a wide range of colors and colors to create a new market for jeans.

Although the number of visitors to the trade meeting increased by 22% and reached a peak of 41%, there is still a general concern that jeans have lost their original characteristics.

Hannah Llewellyn, Topman’s assistant buyer, said: “While sales of jeans have begun to increase, many consumers are turning to non-denim clothing, probably because of economic reasons. Everyone needs more colors and more styles.”

Chloe Lonsdale, founder of MiH Jeans, said: “Consumers are still spending money, but they want to be worth it. They are pursuing long-lasting, detail-oriented clothing.”

Neil Lewty, men's design director at Tommy Hilfiger, said: “The mid-market is a relatively weak market for jeans. This market is the most difficult to do. People either want cheaper jeans or they want to buy super-luxurious jeans. Few people are interested."

The overall price of jeans has also begun to decline, buyers are looking for the most cost-effective jeans. In addition, the requirements for tailoring, style, and height and waist are more stringent. Consumers are no longer looking for simple plain jeans. Everyone wants their jeans to be different.

Recently, the sales of color jeans in the global market have been very good. Especially with new shadow designs and coatings, many brands have begun to compete in this market. Designer Bosso exhibited special jeans colors at the 60th anniversary, calling them Glowing Whispers. This color will show special colors under the lights.