"Qiushui Yiren" or become the first listed women's brand to open 37 stores a year

COCOON store fashion display stand

Just like the uncle who sells food at the food farm last year will talk to you about the stock market. Everyone knows this year is a very difficult year for the economy. However, as many industries are facing severe tests and the company's capital chain is now undergoing a fractural crisis, some Hangzhou women's companies have taken steps. Recently, the industry has even rumors that the “Autumn Waters” is brewing.

Yesterday, the reporter confirmed from the mouth of Cui Jian, boss and artistic director of Qiushui Yiren. Rumors are not groundless. In the past year, they have delivered a beautiful transcript: sales increased by 55% year-on-year, year-on-year business outlets increased by 40%, and employee salaries increased by 12% year-on-year. Their goal is to strive to become China's first listed women's brand.

In the Hangzhou women's clothing brand, it is not only the “Qiushui Yiren” family that is a time flies in Hangzhou, but several “Waihei”, “Jiangnan commoner”, and “Jieshi” including several well-known Hangzhou women's clothing “helm people” Think: A new round of market opportunities is coming. The performance of these brands may not be worthwhile in the past, but in the economically difficult 2008, when many companies struggled on the edge of life and death, the performance of their group is undoubtedly a bright color in this winter.

Open 37 new stores a year

Walking on Hangzhou Street, just a little attention will be found, since last year, more and more "Hang" prefix women's brand stores gradually appear in Wulin Road, Yan'an Road, Stadium Road, Fengqi Road, Xinhua Road Wenyi Road and other downtown areas.

After a few years of silence, the Hang Women's Wear was suddenly dressed in a well-dressed and sloppy spot when the economy was in a downturn.

"Because the time has come." Cui Jian should make a quick reply. COCOON, a women's brand that she personally designed, is no longer buried deep in the Hangzhou Tower, but she is now at the forefront of retail terminals. "I can be considered a flying trapeze person. For a week, at least 2 days in the plane, and the rest of the days to breathe the latest breath of the fashion capitals, looking for design inspiration, only half the time to spend time at home to accompany his son." Ying Cuijian said that he was busy "crazy".

Under her leadership, COCOON, which was born in 2001, has developed 15 stores in the Hangzhou area. This year alone, it opened 10 new stores. Almost every month, a COCOON welcomes guests. "In addition to COCOON and other women's brands, 'Qiu Shui Yiren' opened 37 stores in one breath this year and currently owns 52 stores."

“For us, the most difficult time has passed and a new round of market opportunities has already arrived, especially in the domestic sales field.” Chairman Qian Feng of “Blue Portrait” said, “The time for 'breakthrough' is coming. We will step by step and do things in a down-to-earth manner."