Shenzhen Women's Brand "JINAVA" 09 autumn and winter hot investment ...

JINAVA takes the theme of "Realistic" in the autumn/winter of 2009. It can be interpreted as "a true, self-personal image, a sincere new woman." It projects on the clothing line with the most realistic/intuitive ideas, and turns the real side into JINAVA. New season brand positioning. Secondly, taste is not equal to expensive. Creating a confident female image is the intention of this season. "Confidence" plus "taste" = Modern middle-aged women / Enjoy life.

"Realistic, sincere, new women", women follow the trend, and they have been promoted in the era of gender ambiguity. Independent new women are no longer willing to act only as housewives, but they want to have both family and career. Women began to have the opportunity to go to college and have the right to vote and seek to abolish gender discrimination. In the 1920s, the female symbol “FLAPPER” advocated women’s sexual liberation. They are brave enough to compete and meet the individual pursuit. It can be said that women at that time were the prototype of modern women.
In order to form a new woman with independent character = "FLAPPER" = "Realistic": "FLAPPER" style is the trend of women in the 1920s, it is a symbol of culture. The young rebellious middle-aged women no longer wear bound underwear. They wear sleeveless clothes and just go to the knee skirt (mini skirt) to expose the arm and calf in front of the person. Hair style with straight bangs and neck short hair, loose and comfortable clothing, the chest was clearly hidden, the waist and buttocks are also inconspicuous, this neutral physique and dress by the French called "GARCONNE-boy"; lower body in a large number The chance of exposure becomes more exquisite, and all kinds of colors and patterns are crawling on thin legs in stockings. "FLAPPER" smokes, drinks, drives, builds up makeup, and is open to sex. All aspects are challenging the traditional system of society.
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