Kanebo brand cosmetics optimistic about China to Shanghai open cosmeceutical counter

Kanebo brand cosmetics optimistic about China to Shanghai open cosmeceutical counter

Although the ownership of Japan’s headquarters is still not set, the pace of Kanebo’s cosmetics seizure in the Chinese market has not stopped at the slightest. Recently, it was learned from the first pharmacy chain that Kanebo's cosmopolitan brand freeplus had opened a drug and cosmetics counter at the flagship store of the First East Nanjing Road, and it was put into operation at the end of the year.

The Department of Pharmacy of Kanebo (Shanghai) Market Service Co., Ltd. confirmed the news of Kanebo’s entry into the drugstore and said that in the Kanebo headquarters market, department store channels only occupy 10% of the total, while pharmacies and discount stores Channel sales accounted for 30% of the market share, respectively, and the remaining 30% were Kanebo store channels.

Before the introduction of freeplus, Kanebo's sales in China were all department store channels. Obviously, Kanebo's important move to expand into the Chinese market is drugstore. "By 2010, we expect the Chinese cosmetic market will double, and the growth of the cosmeceuticals market will be 10 times," pointed out Song Tianyi, director of the Kanebo Pharmacy Division.

At present, the drug brands Weichy, uriage, avene, and lup are all French brands in the domestic market.

"Different from Vichy's cooperation with agents and pharmacies, our large flagship stores will be direct sales," Matsuda said.

One background that must be mentioned is that under the assistance of the Japan Industry Promotion Agency, the ownership of Kanebo’s headquarters in Japan has entered the final round of competition, leaving only a few of the contenders to have 39 local herbal medicines. San Village President Nishimura told the “Daily Economic News” that the Sanjiu Herbok and the Chinese market are closely linked. The reason why the company can enter the final round is that the Japanese side is very optimistic about the future expansion of the Chinese market.

Matsuda Yiren also stated that Kanebo’s equity dispute will not affect its investment in the Chinese market. In fact, China is one of the most important markets for Kanebo in the future. Drugstore is a new opportunity for accelerating the development of the Chinese market. At present, Kanebo and the first pharmaceutical chain, Shanghai pharmacy have begun to enter the substantive cooperation, is expected to enter the counter at the four major pharmacies before the end of the year.

After the opening of the first batch of drugstores, Kanebo will expand its scale in Shanghai. It will also be stationed in the Jiangsu-Zhejiang area and pharmacies in Beijing around April next year. Predicts that the Chinese drug and cosmetics market will grow 10 times in the next 5 years

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