History of Luxury Brands: Ray-Ban Sunglasses

Over the years, "Leipeng" has become a model of sunglasses boutique with its unique style and unmatched quality. Now, travel around the world, "Ray-Ban" is still the most popular brand of sunglasses.

In 1853, German-Americans John Bos and Henry Lompo founded the Bausch & Lomb company, which specializes in the development and production of eye protection products. By the early 20th century, Bausch & Lomb had been able to produce high-quality optical lenses in large quantities with advanced technology and superior processes. In 1920, the US Air Force commissioned Bausch & Lomb to develop a special goggles for pilots to deal with glare in high places. A few years later, the world’s first pair of sunglasses with green lenses was born. The spectacles are both anti-glare and anti-ultraviolet, so they are very popular among pilots.

In 1930, the aviator sunglasses produced by Bausch & Lomb were officially listed as special products by the US Air Force. In 1936, Bausch & Lomb put the sunglasses on the market and changed its name to Ray-Ban in 1937. “Ray” means light and “Ban” means blocking. Since then, the Ray-Ban brand has been officially launched. In the 1930s, Hollywood stars became popular with sunglasses. This led to Ray-Ban sunglasses becoming a fashionable jewelry that was popular among Americans soon after it was listed.

In the 1940s, Ray-Ban produced sunglasses with tilted mirrors for the U.S. Air Force, providing the user with maximum visual protection. During the Second World War, American pilots wearing leather jackets and novel and unique Ray-Ban sunglasses appeared around the world. Their splendid image has greatly enhanced the popularity of Ray-Ban sunglasses in the world. At that time, even the sunglasses of the US Five-Star General MacArthur often wore Raymond products. Like the ZIPPO lighter, Ray-Ban sunglasses, which had undergone World War II, became one of the symbols of the US military. As a fashion product after the war, it quickly swept the world.

With the passage of time, sunglasses have become more and more popular, and have gradually been transformed from fashion accessories to the must-haves of everyday life. In the 1950s, Ray-Ban introduced stylish sunglasses with multi-colored lenses and large frames to the market. At the same time, women launched sunglasses for women. In the 1960s, Ray-Ban anti-cracking lenses were introduced, and their styles of sunglasses were rough and stylish. In the 1970s, Ray-Ban sunglasses were introduced in different colors to provide the wearer with the clearest look. In the mid-1980s, Tom Cruise used the classic Ray-Ban Aviator sunglasses in the Top Gun, setting off another wave of Ray Ban sunglasses. Since then, in recognition of Raybee's outstanding contribution to fashion, the American Fashion Association awarded him a very heavy design award.

Since the brand was founded, Ray-Ban has been the best-selling sunglasses brand in the world. To support this achievement is Ray-Ban's consistent high quality and elegant design. Bausch & Lomb's innovative optical technology has made high-quality lenses one of the biggest selling points of Ray-Ban sunglasses. Ray-Ban lenses are mainly made of glass and have excellent shading effect. All lenses can block 100% of harmful ultraviolet rays and filter infrared rays and other harmful rays. The polarizing film technology that is used now makes light damage to the eyes much less. Ray-Ban's frames are also designed and manufactured to be as good as they can be, enabling people to wear comfortable under any circumstances.

Over the years, the types of Ray-Ban sunglasses have been continuously increasing and they have formed a series of traditional, modern and future styles. In addition, according to different consumer objects, Ray-Ban sunglasses are divided into gentlemen, ladies, sports three types: gentleman-type noble; ladies elegant and elegant; sports are full of sunshine dynamic.

The eternal design, simple style and high quality style have undoubtedly become an important element of the Ray-Ban brand that has survived for nearly 70 years.