On October 11th, 2019, the designer brand YOU WEI has a tail in Shanghai Lafayette Art and Design Center. With the theme of “Museum Fantasy Nightâ€, it presents the “Spring and Summer 2020†series that “beyond what you seeâ€. At the end of the night, the guest lineup was strong, and it was also supported by many opinion leaders in the art and fashion field. Everyone took the curiosity and went to the ancient house full of whimsy, and felt the collision between old and new, between China and the West. In the static exhibition running through the name of the museum, I feel the emotional expression of the designer Momo.z. Under the premise of “beyond what you seeâ€, the Spring/Summer 2020 series will focus on urban youth life and break through layers of imagination in a seemingly familiar living environment. Unlike previous dynamic catwalks, YOU WEI has the option of moving the design to the Faraher Art Center in a static exhibition. It rents 4 floors to create a museum night that you can see. Designer Momo.z uses the theme to play the common concepts in the city, so that the guests can feel both familiar and aware of the new design. The two kinds of feelings are progressive and sublimated, making the whole night unforgettable and interesting. What you see. YOU WEI has a three-part invitation for the static exhibition of Spring and Summer 2020. The main body is a neat and tidy black envelope, which is presented in a simple appearance. The meaning of inspiration is the contrast before the surprise. After the envelope is unfolded, there are 2 cards, one of which is full of mysterious symbols, and the other small blank card is matched to show the information of the invitation, and the surprise is repeated. Above the space, the Tail Museum was built in the Lafayette Art Design Center in Shanghai, an old building with a history of hundreds of years. Different from other art centers, it has attracted French art pioneers, new styles of Shanghai art and design elites. It is a platform for both artistic experience and artist opportunities. YOU WEI hopes to build its theme concept by the attributes of space itself. The resonance relationship between the virtual and the real, in line with the concept of the 2020 spring and summer series of YOU WEI with the tail "beyond what you see". Because it is a static exhibition, visitors can visually appreciate the appearance of clothing and corresponding inspiration. There are a total of 32 sets of clothing in the entire series, corresponding to 4 kinds of inspiration. The construction of each floor is also carried out in strict accordance with the four parts of the design inspiration. The model is dressed in a new season, accompanied by the musician Tutu for the music created by YOU WEI. Often the guests enter the emotions expressed by the first layer of inspiration, and are attracted by the disparate devices of another layer of space, sublimating. The first layer combines the ancient dinosaurs with the goddess sculpture, the second layer carries the time and space printing machine to the scene, the models wearing the blue-and-white porcelain inspired fashion are also “placed†into the glass frame, and the third layer is small The caged chef blends with the locomotive party's street, as well as a mahjong table that is decorated with modern acrylic sheets that divide the mahogany furniture. These ancient and singular, opposite and integrated display methods all attracted the visitors to praise. Make the entire "tailed museum" break through the level of imagination, beyond imagination. The last layer is the white-hot moment released in spring and summer of 2020. It is also the after party after the exhibition. It is made by Dill, one of the organizers of Shanghai Underground Music The Shelter, and combines industrial style music with the dance of the era, with YOU WEI2020. The style blends and brings the release of the Spring/Summer 2020 show to a climax. Clothing analysis: JURASSIC-Resort area The first floor of the museum is YOU WEI's imaginative step, and the design director Momo.z flashes his inspiration back to the Jurassic era of the legendary era. A mysterious original space, as if temporarily avoiding the fast pace of the city, boldly and boldly show the exquisiteness and romance of women. In this series, YOU WEI follows the trend front, redefining the Vintage and New Sexy styles, making the feminine temperament return, and the image of the tail girl is also set as a risk-seeker. Throughout the static exhibition, the statue of the dinosaur is combined with the sculpture of the goddess to present the “collision between the beauty of nature and the modern styleâ€. Through the delicate tailoring and details of the garment, the vitality, life and femininity are further mapped. The clothing shows a strong contrast between black and white, transforming the seemingly soft feminine characteristics into feminine and romantic women. Silk flower porcelain - leisure area Picking up the level, is the second layer of the YOU WEI tailed denim series - "blue and white porcelain." Unlike the boring utopian tiling, design director Momo extended the story line to make the blue-and-white porcelain series a drama. What happens when valuable porcelain is stolen? The imagination has spread wildly, and the character design in this series has been interpreted to the fullest. Whether it is the uniform of the police or the clothing of the thief, they are fashioned and designed into the whole series. The inspiration for blue and white porcelain has also been flexibly applied to the silhouette and print of the costumes. The details of the buckles in the Chinese elements can be seen everywhere. Design Director Momo.z combines virtual fantasy across the era with a dull everyday, calling out the freedom of women's character through denim fabrics, leading the audience to the surrealist entrance. 24 SEVEN-work area 24 hours a day, 7 days a week, is it a workaholic or a daily routine? YOU WEI has a tail that gives us a dimension of thinking and throws a choice puzzle. Is there a difference between the desire and the ability to match, when we face the work, is it to reduce the desire or enhance the ability? Design Director Momo.z understands the dressing needs and aesthetic trends of women in the workplace and brings people into a new speculative space. The appearance of the clothing highlights the independence of modern women, freely expresses the concept of abstract thinking of emotions, and shows the white-hot state of work through the matching of unfinished raw edges and the combination of burnt-out fabrics. The printing with temperature changes also reflects the contrast of emotions at work, which makes people lament the subtlety of the clothing. Xiao Long Bao - Street Sports Area The last set of series is a large collection that is “beyond what you seeâ€, and YOU WEI has a variety of whimsy. The traditional Xiao Long Bao and street locomotive elements collide, and the sparks of old and new elements make all the matching fit. The whole series is full of playful and casual attitudes, and after showing up some seemingly unrelated pieces, it shows another scene. And this is also the new look of design director Momo to give "tailed girl" - the mood that transcends time and style. They are like the heroines in different movies. They are modern and have an attitude. No matter how they are dressed, they are all free." Play with your heart." From the previous season's attention to environmental issues, to the analysis of the mental state of people in society in the spring and summer of 2020, YOU WEI has always followed the humanistic care, solemnly guarding the attitude of dressing, and expressing the brand concept in a playful manner. Seemingly contradictory but guarding the initial heart, playing a good release every season. In the YOU WEI tailed 2020 spring and summer "Museum Fantasy Night" show, I experienced the wall of the thinking fortress, and awakened the enthusiasm of the urban youth, using costume as a weapon against the old and boring, and deducting a contemporary drama. Just like the fantasy museum, it is beyond what you see. 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