The excitement of the first Expo has not yet dissipated, and cross-border merchandise consumption has brought a new surprise to the “Double 11†that is the 10th year. As the vane of cross-border import quality consumption, Netease Koala released the "Double 11" first day report on November 12: Beauty products expanded sales to contribute NO.1 advantage, reflecting the trend of personalized consumption has become mainstream. From the first year of cross-border e-commerce in 2015, the maternal and baby products accounted for nearly half of the “Double 11†consumption. By now, the sales of beauty products have reached nearly 40% of the “Double 11†first-day sales. The real amazing thing is actually consumption. The transition from "buy cheap" to "buy personality" is so fast. As the new trend of cross-border e-commerce shared by Netease Koala at the first Expo, the beauty consumption continues to lead the first year of the "Double 11" category sales contribution is not surprising. “In the past, the important reason for the sales of maternal and baby products was that the customer price of the maternal and baby products was higher, so it was easier to highlight in the stock season of 'Double 11'; and the price of the beauty category was relatively high. Differentiation, there are both feminine products such as SK-II and affordable products such as Korean beauty. Therefore, when the sales of beauty products become No.1 on the first day of 'Double 11', it means that users are looking for beauty. This display of personalized consumer demand has become the absolute main force of the market, and this change occurred in only two to three years." Netease koala operations related person in charge said. In the 2018 "Double 11" first day battle report of Netease Koala, the beauty category also reflects the phenomenon of the polarization of commodity prices. In the TOP ranking of merchandise sales, Lancome, SK-II, which sells for more than 1,000 yuan, and JM Shuiguang Honey Mask and Fulifang Infusion Facial Cleansing Cream, which are less than one hundred yuan, also reflect the compatibility of beauty consumption. In the brand growth list, the three brands, such as French Clarins, South Korea AHC and American Olay, which have significant differences in the main players, have once again made the best verification for the beauty of beauty. (Wang Xingmin) School Fabric,Mini Matt Material,School Uniform Fabric,School Polyester Fabric Shaoxing Linkloom Import and Export Co.,ltd. , https://www.linkloomtextile.com