[This website -market dynamics] Over the past decade, the overlap between sports style and fashion (especially streetwear) has become a normal. Street brands, or the joint names of fashion units and sports brands, have created absolute focus. When Virgil Abloh started making the "The Ten" co-branded four-seater and designed sneakers like Kylian Mbappe, the combination of sports style and trend became extremely close. Let's review the absolute trendy moments made by sports style! // Lululemon & Yoga Pants If the shoes are the main theme of this century to the present, then the pair of pants and other items for shoes are definitely a way for every sneaker fan to go through. It's also because of the popularity of brands such as Lululemon. Women's Yoga Pants are used as a way to go out, not just limited to gym exercises. According to some data, sales of sports and leisure products in 2018 have reached $ 48 billion. It is worth mentioning that the success of brands such as Kith and Publish cannot be separated from the rise of leggings and sports style. // Kanye West's YEEZY In 2014, Kanye West left NIKE to join adidas. From this, Grandpa Kan officially established the YEEZY empire. In 2015, the first adidas YEEZY was grandly launched. In the following years, many color matching updates and shoe shape innovations were made. Today, YEEZY has maintained global influence across multiple fields. // "The Ten" If the cooperation between Kanye and adidas has opened up a new era of development of YEEZY, then the joint name of Virgil Abloh and NIKE's "The Ten" is equally profound. From the ultra-limited sale at the end of 2017, there are now more than 40 joint sneaker and apparel combinations. Virgil Abloh can be said to be one of the most famous designers in the world. . // PSG x Jordan Brand The strategic partnership between Paris Saint-Germain and Jordan Brand prompted the Paris Football Club to replace the Swoosh logo with the Jumpman logo on the 2017 jersey. The PSG x Jordan Brand series immediately became a status symbol, and many people, such as Gigi Hadid, Kendall Jenner, began to make this item. This collaboration has greatly increased the topic of Paris Saint-Germain and opened up a whole new market for Jordan Brand. // Palace x adidas Palace, as a force against Supreme, also has those iconic joint collaborations. The Palace x adidas Wimbledon series worn by women's singles champion Angelique Kerber has historical significance. Of course this year, Palace provided special edition jerseys and matching training equipment for Juventus and Cristiano Ronaldo. In the 2018 World Cup in Russia, in addition to those classic games and goals, the Nigerian jerseys are even more concerned. The topic of this jersey has overwhelmed the performance of the Nigerian team. Because of the trendy design, these jerseys were sold out and even sold at ridiculous resale prices. // Sneakers become mainstream The sneaker industry has experienced strong development. The best reflection is that even your elders know YEEZY, and the sneaker resale platform has also started to be legal and hot. Of course, this status quo has also made many sneaker fans lament that the sneakers have lost their original appearance, but under the attack of the popular wave, it is the most real after being washed. // The NBA does its best Fashion Week impression I don't know when, when watching the NBA, you will also pay attention to the player's entry channel "performance". The mix of Westbrook, James and others in the entry channel and their shoes will become hot. Many players have also started to hire stylist directly to help them, and brand owners have also spotted the promotion opportunities, hoping that players can put on their products. Of course, we can also find that the talents of those NBA big coffees are not limited to the court! Starting with the collaboration of Supreme x Louis Vuitton, the combination of fashion brands and street style has officially opened. "People's clothes are becoming more and more informal." But when sports styles became mainstream, those "serious" fashion brands finally began to have affinity. Following the collaboration of Supreme x Louis Vuitton, Prada x adidas and Dior x Jordan Brand also launched. Even if you are not sharp enough, you can still feel that the outdoor style or this year's climbing style is already very hot. Those Salomon and Hoka One One that you may not have seen before have even entered the fashion show. Of course, the practicality of outdoor and mountaineering styles cannot be ignored, which also makes this style more and more important in urban collocation. // Breaking 2:00:00 For most of the past ten years, NIKE has been committed to building the fastest running shoes ever. In 2016, the brand announced its Breaking 2 project in an attempt to break the two-hour marathon record. Three elite players-Eliud Kipchoge, Zersenay Tadese, and Lelisa Desisa-were selected to participate in a 2017 private tournament in Italy. Kipchoge ended the game with 2:00:25 and was only 26 seconds away from breaking the record. In a subsequent attempt in 2019, Kipchoge finally succeeded, breaking the world record with a time of 1: 59.40 (though according to IAAF standards, this result was not officially recognized as a world record). SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com