"Wastewood Brothers 5 Tai Shuang" on the line, iQiyi and then continue IP effect

Launching Ceremony of "Wastewood Brothers 5 Tai Shuang"

China Economic Weekly-Economic News (Reporter Hou Wei) On May 15th, the launch conference of "Sawadika - Waste Chai 5 Thai Shuang Unpacking Online" was held in Beijing. Vice President of Aiqiyi and General Manager of Self-made Drama Development Center Dai Ying, Chen Hongjia, vice president of iQiyi Market, and the chief screenwriter and director Yin Qi of "The Wastewood Brothers", together with Sun Yizhou and Zhang Haiyu, appeared on the scene. As the decompression drama of "the first brand of Internet comedy", "Woodwood Brothers 5 Tai Shuang", based on the humour of the previous four seasons, abandoned the traditional sitcom shooting mode, made a full upgrade, and flew to Thailand for full-range shooting. And Sun Yizhou and Zhang Haiyu form the "upstairs CP", which is really looking forward to. It is reported that the show will be exclusively launched on May 15th, and will start a new journey of waste wood. It will be updated free of charge every Monday to Friday at 12 o'clock. VIP members will watch the complete works first.

At the scene, Dai Ying, vice president of Aiqiyi and general manager of the self-made drama development center, said that as the purest comedy in the whole network and the most refreshing season in the whole network, Iqiyi’s “Woodwood Brothers 5 Taishuang” continues. While maintaining its comedy core, it subverts the traditional narrative mode, and combines the Thai culture, and then continues the "wastewood effect", leading a new pure network comedy trend. The addition of actor Sun Yizhou and Zhang Haiyu will also inject more vitality into the iQiyi wastewood brand.

During the meeting, Chen Hongjia, vice president of iQiyi Market, revealed that at present, the number of iQiyi daily users has exceeded 310 million, of which the mobile number of daily users exceeds 240 million, which means that iQiyi affects China's five points every day. One of the users. At the same time, through the continuous deep cultivation of comedy and the huge user base for many years, "Woodwood Brothers" has become the first brand of pure net comedy, which witnessed the prosperity and development of pure net comedy following pure net content. This time, the newly-returned "Wastewood Brothers 5 Tai Shuang" will also express the spirit of waste wood, waiting to be seen.

Since the broadcast of the "Woodwood Brothers" series, with the iQIYI's precise grasp of the subject IP and the operational strength of Internet thinking, it has successfully become a pure-net comedy label, and the "Wastewood Culture" created by the market has also been continuously acquired. Affirmation with the user. Up to now, the total broadcast volume of the "Woodwood Brothers" in the previous four seasons has exceeded 2.6 billion, of which "Wastewood Brothers 4" has achieved excellent results of 5 days and 100 million yuan, and once set off a "waste wood" boom. It can be expected that the heavy-duty return of "Wastewood Brothers 5 Tai Shuang" will continue to detonate the whole network, occupying the commanding heights of pure-net sitcoms.

With the rapid development of the video platform, the pure network content matrix has grown stronger, especially the content of the online drama is vying for generations. As the largest integrated video service platform in the industry, iQiyi is well versed in the operation of pure web content. The classic pure comedy IP "Woodwood Brothers" created by iQiyi has been able to continue from the first season to the fifth season, and its platform operation and production and broadcasting strength can be seen. This time, the new upgrade of "Wastewood Brothers 5 Tai Shuang", while continuing to burn the iQiyi "Wastewood IP" vitality, continues to inject fresh elements into the pure net comedy field. The preparation of the "Bai Chai Brothers" big film also means that Aiqiyi "Wastewood IP" will also be transferred from the video platform to the big screen, which will continue to trigger a wider range of "Wastewood Culture" radiation, and further for the "Wastewood IP" market.

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