On the Long Bridge on the Sundial, Hua Chang's Allure Shows XG Snow Song 2018 Winter "Jinling" Conference

In this age dominated by data, people will re-examine and trust the power of intuition and instinct, see the new symbiotic relationship formed between man and nature, man and city between inner instinct and creative instinct. Explore the perpetual spirit of man and nature. On April 19th, XG City Tour - 2018 winter "Golden Tomb" new product launch conference in Nanjing eye bridge stunning ended, interpretation of the cutting-edge new leader's fashion spirit.

New school in Nanjing

Art has changed the angle of human observation of the world and can also subvert the existing resonance and association. For the city of Nanjing, most people may still remain in the background of the ancient capital and history. However, inadvertently, it has already torn away many historical labels and become a new city that has attracted much attention from the fashion and new schools.

The XG City Tour departs into Nanjing Station and uses this strategic gateway city of the Yangtze River Delta hub to penetrate into the country. The Chinese and Western cultures in the blood of Nanjing penetrate the ancient and modern collision labels to write brand DNA, which complements the glamour of clothing. Produce a new chemical reaction.

The most beautiful pedestrian bridge - Nanjing Eye

The Nanjing Eye Pedestrian Bridge is China's first “Nobel Prize” in the bridge sector - the Arthur Haydn Prize, and is regarded as the most beautiful pedestrian bridge in China.

The Nanjing Eye, as Nanjing’s “eye”, is a bridge that is more like a sculpture. It looks like a light waistband. When you look closely at the strings like a harp, it transforms the auditory image into a visual. It is the most beautiful landscape of the modern landmark of Nanjing. Nanjing's modernization process and international aesthetic standards.

After inspecting the entire city scene of Nanjing, XG selected the catwalk location as one of the buildings that can represent Nanjing's highest level of modernity in terms of city and nature, architecture and scenery. It not only achieved the dream of many people, but also allowed Fashion and architecture art, fashion and urban culture blend together.

Grand show field

This XG18 winter "Golden Tomb" new product conference takes the architectural concept of "Nanjing Eye", uses the structure of the bridge itself to carry out the second reduction, interweaves the actual situation with each other, and has a rich sense of modernity in combination with the future. Feelings, in the form of an open-air open-loop show that walks in the clouds, all models can be seen as coming out of the bridge to express the eternal spirit of nature, culture and architecture. The overall shape of the show platform not only makes full use of the site structure to create the best visual presentation effect, but also works in the same fashion as the fashion aesthetic concept. The multi-platform and multi-channel presentation enables the audience both inside and outside the stadium to achieve the best visual experience. In modern cities, models dressed in Chinese clothes marched in the clouds, slowly paved a bridge, a fashion feast officially staged. At the same time, the show area was nearly 6,000 square meters, and the T station exceeded 300 meters. It was the largest clothing conference held since the history of Nanjing.

Art Experience

The core concept of the XG18 winter trend: “Deception and Travel”, inspired by the harmonious relationship between man and nature, is divided into two themes: “New Touring Mystery” and “Urban Light Travel”.

No need for rich decoration, gentle but not strong, there is no lack of warm Morandi color, and it becomes the main push of this season: different shades of different colors to help each other, with different sizes of plaid and plaid suits, Houndstode suit presented.

Colors, yarns, diamonds, beads, furs, high-grade fabrics, knitted jacquards, exquisite embroidery, all kinds of highly textured details reveals XG's intriguing high-level aesthetic tastes, immersing fun and modernity in design ingenuity Obviously.

The new nomadic mission: explore the blending of global folklore, explore the collision between man and nature, tradition and modernity through global travel, and interpret the global, nomadic, folklore and universal nomadic spirit.

Urban Light Travel: Explore the beauty of the city with the concept of city construction, and the urban aesthetics of a new form of pragmatism and perpetuity.

Supermodel lineup

One by one resounding international name, this time form the supermodel corps - XG Queen models such as Prince, Qiu Yuting and other XG models issued by this lead, and more Chinese chief Liu Wei, Li Weiyu, Zeng Lingling, Wu Qian, Zhao Xinyu, Hao Yu Ting, Zhang Meilin, Xu Jiafan and other international supermodels. The ultra-luxury supermodel team of 70 people has been favored by major domestic and international magazines and shows, and the XG winter new products are on display at the same stage. Xiaomi Live, a live broadcast, Yingke, and Zhanjiao are all recommended live broadcasts. Under the crown of heavy weight is the arrogance and strength of full marks, bringing an unprecedented visual shock.

2018WINTER FASHION SHOW

City Tour

Since the launch of the “Tour of the Metro to the Spring” tour in Changsha for the first time in 2013, the release of the 2014 Poly Park in Chengdu, the Xi’an Ancient City Wall 2015, the 2016 Shanghai Oriental Pearl Conference, and the 2017 Xiamen Island Piano Release Both have achieved great success and far-reaching influence. Whether it is the historical and cultural history of the Xi'an ancient city wall or the modernization of the Shanghai Oriental Pearl, the scientific and technological sense has attracted major media reports from home and abroad, and these two show venues have become the CCTV Spring Festival Gala venue. The photos of the Xiamen conference were selected in the "National Album" and entered the collection of the National Museum.

Each show of XG City is integrated into the soul of the city, demonstrating the high quality and elegant connotation of XG. As Xu Zhiyong, head of the XG brand, said: The city tour is not just a brand conference, but the XG brand is responsible for carrying forward the enormous self challenge of carrying forward the Chinese cultural culture mission and will continue.

Make the world more beautiful because of us

Since the beginning of the brand establishment in 1997, XG brand has been creating an international fashion enterprise with an international perspective and comprehensive competitiveness as its vision, integrating global superior resources, and doing its best with a dedicated attitude and perseverance. The style of fashion, elegance, femininity, attention to detail and texture has always been a favorite among female consumers. As one of the leading women's wear brands in the Chinese market, XG adheres to the brand mission of “make the world more beautiful because of us” and continues to innovate and pursue excellence.