Daily Economic News Film and Television Reporter Gaiyuanyuan Intern Zhang Yulu Daily Economic News Film and Television Editor Du Wei Lewis Buzby, author of "The Light of the Bookstore," once said: "A bookstore is a city, and our daily spirit is self-occupied." High-speed development of the city, or let people get lost in a busy, endless material chase Among them, the bookstores scattered in the bustling city provide spiritual shelter for those who are busy and wandering, bringing poetic dwellings. Today, bookstores are no longer just a personal spiritual stop, but a cultural landmark of a city. In some well-known cities, physical bookstores and urban culture interact and integrate, the spiritual temperament of a city is often inseparable from the prestigious bookstores in the city. Chengdu is one of the representative cities. According to the data of Chengdu Wenguang New Bureau, the total sales of Chengdu publications in 2016 reached 582 million yuan, achieving two consecutive years of growth. There are about 770 physical bookstores in Chengdu, which has become a city with a high concentration of national brand bookstores. It has well-known bookstores such as Fangshang, Yanji, Sixifu and Sanhua. These bookstores are closely integrated with the regional culture of Chengdu. From the complex development to the innovative design concept, these bookstores are becoming the cultural space of the city, conveying the urban culture and spirit of Chengdu. Chengdu, which has a rich book, has stimulated a strong reading demand. In 2015~2016, the paper reading capacity of Chengdu residents was 7.109, which was higher than the national average of 2.459. The 2017 National Reading Report released by Amazon China shows that Chengdu ranks second in the country in the “Reading Electronic Rankingsâ€. Supporting rewards of 10 million yuan to feature bookstores to open Chengdu cultural space Every year, the world's most popular lifestyle magazine, MONOCLE, publishes a quality of life survey that selects the world's most liveable cities. In addition to conventional elements such as environmental quality, urban construction, and public transportation, the number of independent bookstores in a city has been one of the factors selected since last year. Tokyo, Japan, ranks first in the world with 1,300 independent bookstores. In the past ten years, bookstores have flourished in Asia, opening maps of well-known Asian cities, and it is easy to find well-known bookstores that blend with urban spiritual temperament, such as Tokyo's Squatter Bookstore, Taipei's Eslite Bookstore, and Nanjing's Pioneer Bookstore... Chengdu, located in western China, now gathers a number of well-known bookstores such as Fangsuo, Yanji, Sixifu, and Sanhua. This is inseparable from the policy guidance of Chengdu to the physical bookstore. Chengdu is the first city in the central and western China to formulate an entity bookstore support incentive policy. From 2015 to 2016, Chengdu has accumulatively supported 41 physical bookstores, and for the second consecutive year, it has given a total of 11.5824 million yuan of financial support to selected physical bookstores. reward. According to the introduction of the Chengdu Wenguang New Bureau, the number of physical bookstores and the overall economic indicators of publications have rebounded from the decline of the five consecutive years from 2009 to 2014. The total retail sales of publications increased for two consecutive years in 2015 and 2016. In 2016, the total sales of Chengdu publications reached 582 million yuan, and there were about 770 physical bookstores. Some representative bookstores in Chengdu have their own personality and characteristics. They have a large bookstore that advocates urban culture, such as the party, the words and the like, as well as the Shanshou Bookstore and the Sanhua Academy, which have independent spiritual temperament. Without exception, they are deeply rooted in the regional culture of Chengdu and are dedicated to creating a new urban cultural space. The words are a brand bookstore that started from Chengdu. The predecessor was the reading bookstore opened in the Bauhinia Community 11 years ago. The impact of e-commerce has caused huge impact on more than 60 community chain stores in Chengdu today. Since then, the founder DJ has decided to close and transform all of them, allowing bookstores to enter the shopping center. The words are no longer just books, but urban cultural spaces that include creative markets, art galleries, bookstores, coffee, restaurants and other composite formats. However, Jie said that after seven or eight years of compound operation, the proportion of book sales in total profits fell to about 40%, and the future may be 20%. “Although the proportion is small, but not selling books is less, on the contrary, book sales have been growing, but the non-book sector has grown faster. The biggest gain now should be Wenchuang and coffee, which is the fastest growing.†In Chengdu, there are also some relatively small specialty bookstores that are not measured by commercial value, but also about spiritual and cultural independence. As Liao Wei, the founder of the Shanshu Book and Sanhua Academy, said: “Our bookstore has always been the inheritance of the culture of the city, putting more Chinese and more Chengdu into the fusion of fashion and tradition.†Selling books, drinking tea, catering and other diversified operations, Sanhua Academy is also doing the cultural and creative products of Chengdu, developing books related to Chengdu, the famous "Scattered Book Series", in the Du Fu Caotang and museum stores, Do a hand-to-hand ceremony related to ancient poetry and the treasures of the museum town hall, and convey the experience and culture of Chengdu. Chengdu respondents with more than 10 readings exceeded 50% for the first time Located in Chengdu's specialty brand bookstore, it creates a cultural atmosphere of “School of Chengduâ€. The “Reading City·City Reading Report†provides a panoramic view of the “Book of Fragrance Map†for city reading. The top 10 list of cities that love reading in 2015~2016 shows that Chengdu ranks fourth only after Beishangguang. The Reading City·City Reading Report believes that the profound cultural heritage of the Bayu culture has injected a cultural gene for reading in Chengdu. The unique charm of the Bayu culture has brought the leisure and comfort of Chengdu wells, but the cultural characteristics of openness and compatibility have allowed More Chengdu people, especially the elites, pay more attention to the inheritance, integration and development of culture. They also give Chengdu a new connotation for reading and become another important town for reading. The romance of Chengdu people has been verified in the sales of books. The TOP30 data of 9 major categories of book sales cities show that the purchase of literary books in Chengdu exceeds that of Guangzhou, ranking third, and culture, education, life, social sciences, and children are all living. Fourth, the city's book purchasing power is strong, and the overall reading atmosphere is strong. The 2017 National Reading Report released by Amazon China shows that Chengdu's e-book reading rate, purchase of paid e-books, and social platform sharing are all higher than the national average. In the “Reading Electronic Degrees City Listâ€, Chengdu ranks high in the country. second. “Chengdu is a historical and cultural city with a history of more than 2,300 years of city construction. Everywhere there is a book, everyone loves to read.†The relevant person in charge of the 2017 Asian Bookstore Forum Organizing Committee said that Chengdu has also been holding a bookstore for two consecutive years. Chengdu International Bookstore Forum. The profound historical heritage and the rich cultural environment of the book have stimulated the reading demand and gathered into the driving force for the development of this city. According to the 2017 National Reading Report released by Amazon China, 81% of Chengdu respondents read at least half an hour a day, and Chengdu residents who read more than one hour a day accounted for 40% of the total, higher than the national average of 37%. . 56% of Chengdu respondents have read more than 10 in the past year, up from 48% last year and broke through half for the first time. The 2015-2016 Chengdu National Reading Index Measurement Research Report conducted a structured questionnaire survey for residents aged 8 to 80 in Chengdu, and sampled 18,000 samples. The data shows that the paper reading capacity of Chengdu residents is 7.109, and the number of digital readings is 7.83. Compared with the results of the 14th National Reading Survey, the paper reading is higher than the national average of 2.459, and the digital reading is higher. The national average is 4.62. 75.07% of Chengdu residents believe that reading activities for all people is very important. (Editor: Cui Chen HX015)
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