Home textile exhibition in spring: the five exhibitions bring customers

As an authoritative exhibition in the home textile industry, the 2017 China International Home Textiles and Accessories (Spring and Summer) Expo will be held at the Shanghai National Convention and Exhibition Center from March 15th to 17th. Affected by the global economic situation and the trading environment, the development of the entire textile industry slowed down last year, and the home textile industry was inevitably affected, but this did not hinder the enthusiasm of home textile companies.

It is reported that the number of exhibitors and the scale of the exhibition will continue to rise this year. In addition, driven by the “Five Exhibitions”, the audience will be more diversified and enriched, and there are many professional buyers and exhibitors from other textile industries such as clothing and fabrics. On March 15th, the curtain of the Shanghai Home Textiles Exhibition will be opened soon. The exciting home textile event will be staged here, which is also the place where the home textile people's dreams begin.

The year is in spring. Every March, attending the home textile exhibition in Shanghai has gradually become a silent contract in the industry. It is understood that the brand of this exhibition will gather, domestic and foreign home textile fabrics, home decoration leading enterprises, as well as the new power of the industry will all be unveiled, firepower will fully open the enterprise's innovation achievements at the Shanghai Home Textiles Exhibition in March, bringing An innovative business model that is more grounded and designed and serviced to better meet market needs.

Every year, the exhibition site, the various market response strategies of the company's big coffee, unleashed strong business opportunities and development orientation, attracting tens of thousands of professional visitors to visit and explore trends. Shanghai Home Textiles Exhibition has become a home textile industry and industry upstream and downstream. The spring "carnival" of docking and seeking common development.

What is most worth mentioning is that as the home textile exhibition which is the first in China to practice the concept of cross-border integration of large homes, Shanghai Home Textiles Exhibition is another mature and supporting cross-border model that has attracted the attention of the industry. It is reported that at the exhibition, the theme of soft-wearing such as home textiles, smart homes, home accessories, fabrics, design resources, decorative carpets, etc. will be inclusive, co-constructed and shared, providing convenience for the terminal enterprises to carry out cross-border marketing, bringing the most The market-competitive integration model allows companies to take less detours on the road to cross-border exploration.

At present, from the perspective of the external environment, the world economy is undergoing deep adjustment, the recovery momentum is insufficient, and uncertainties are increasing. In addition, the downward pressure on China's economy is still increasing, and the contradictions in the development of the middle and deep levels are prominent. Various problems are very unfavorable for the development of textile enterprises. At the same time, from the perspective of the operation of the entire home textile industry, last year, the economy of the whole industry showed a slow growth trend. Among them, some home textile enterprises also experienced difficulties in production and operation, and some enterprises even slipped to the edge of bankruptcy.

In this difficult and complicated situation, perhaps exhibiting is an effective way to free the enterprise from the predicament. This year, Shanghai Home Textiles Exhibition will continue to be included in the “Spring Five Exhibitions”, and will be unveiled at the same time as the fabric exhibition, yarn exhibition, knitting exhibition and clothing exhibition, which will effectively promote the upstream and downstream linkage of the industry. But more importantly, with the effect of the five exhibitions, huge audience resources will be one of the unparalleled advantages of this exhibition.

According to statistics, during the exhibition last year, many buyers in the home textile industry overlapped with buyers such as Knitting Exhibition and CHIC Exhibition, which brought more business opportunities and development opportunities for exhibiting textile companies. Some enterprises even realized through exhibitions. The cross-border cooperation projects that were previously unimaginable have been harvested. In March, the curtain of the exhibition will be opened. At that time, multi-domain buyers and professional visitors will flock to it. The sharing of unlimited resources will enable the exhibition not only to provide a display image, exchange and cooperation for home textile exhibitors at home and abroad. The development space of the industry will also bring the best opportunities for enterprises to go hand in hand with the upstream and downstream of the industry chain, explore the symbiotic channels of mutual cooperation, and jointly promote the sound development of the industrial chain.

Today, in addition to being an efficient trading platform for trade, Shanghai Home Textiles is also a fashion leader and promoter of new lifestyles. Every year, Shanghai Home Textiles Exhibition is the “race” of competitive products between home textile enterprises. It is also the conference venue for new product design, new creative ideas and new trend concepts.

At present, home textile fabrics and home furnishing have entered the ranks of fashion industry development. Creating fashionable and individualized homes and products is inseparable from the accurate interpretation of fashion trends. Every year, the organizers of Shanghai Home Textiles Exhibition organize industry experts and well-known brands to jointly launch fashion trends. While bringing a stunning visual feast to buyers, they strive to bring more inspiration to the audience from the perspective of market demand trends.

At the end of last year, a stormy environmental protection campaign brought more pressure to the survival of textile enterprises, but also forced the upstream and downstream of the industrial chain to accelerate the pace of green transformation. Therefore, at the Shanghai Home Textiles Exhibition to be held in March, a group of far-sighted home textile enterprises have already been sensitive to the changes in consumer demand and policies. They will start with the process, raw materials, design and finishing of products. Green transformation. At the exhibition, environmentally friendly home textiles, green fabrics, green shades, smart homes and other products will complement each other. They may use natural environmentally friendly materials, or incorporate green design and innovative technology, and help the terminal to create a green and quality living space.

At the exhibition, the booth space design and the beautiful fashion design representing the latest home lifestyle will bring a refreshing visual experience and feeling to the audience; the soft-packed theme carefully designed by the big coffee and the unique interpretation method The product and design are perfectly combined to directly address the market demand, interpret the new season soft wear trend, guide the home fashion consumption concept, and help buyers grasp the new hot spot of soft clothing marketing.