Gao Zhankuan: Promoting the Transformation and Development of Cashmere Sweater Industry

Summary:

“The cashmere industry is the leading industry in our park. In his report, Bai Yugang’s secretary proposed to speed up the upgrading and upgrading of traditional industries, and to “intensify the implementation of the cashmere industry revitalization plan and create an international cashmere city.” This encouraged us to feel a heavy responsibility. During the group discussion in the city’s fourth party congress delegation, Gao Zhankuan, party representative and party secretary of the Dongsheng Economics, Science & Education (Light and Textile Industry) Park, said.

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Cashmere industry has always been the city's traditional advantages of characteristic industries. Gao Zhankuan said that in recent years, the city has proposed to revitalize the cashmere industry and implement corresponding supporting policies to promote the innovation, development, quality development, and brand development of the cashmere industry with remarkable results. From the current and long-term perspective, the cashmere industry has bright prospects for development. The Dongsheng Economics, Science & Education (Light and Textile Industry) Park will focus on finding breakthroughs from the following aspects to promote the transformation and development of the cashmere industry and achieve comprehensive revitalization.

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First, to guide the cashmere industry to the mid-to-high end, drive through leading companies to guide SMEs to develop in the direction of branding and quality, and to seek new breakthroughs in terms of technological innovation, management innovation, product structure innovation, and business philosophy innovation. To achieve the green, light and thin, and four-season development of Rongrong products to meet consumer needs at different levels at home and abroad.

The second is to strengthen brand building and win market through brand. For example, “Ordos” brand has taken new steps in the past two years, from setting up an outlet store in Milan in 2015, to setting up an outlet store in Japan in 2016, and setting up an outlet store in Japan. Expand product awareness and increase market share.

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The third is to increase awareness. Specific measures include continuing to hold “Cash Expo” and making “Cash Expo” a business card; Actively cooperating with Hantai Township of Dongsheng District to declare “Cashmere Characteristic Town”; first apply for “China Cashmere City – Dongsheng” Start by winning the name of China's cashmere city by the end of this year.

The fourth is to take multiple measures to promote the integrated development of creative design and cashmere spinning enterprises by holding events and inviting well-known designers to join the company, and to improve the overall R&D design capability and level of the cashmere industry.

Fifth, while promoting the extension of the cashmere industry to high-end development, it will actively undertake the transfer of garment processing industries in the Beijing-Tianjin-Hebei region, the Yangtze River Delta and the Pearl River Delta, develop garment processing industry, form a gathering place for garment processing in the park, and improve the industrial chain.

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