She is Tiffany's first female design director. She is the designer of the Tiffany T series, the favorite of the stars. The Frenchsca Amfitheatrof is sitting in the flower room, the peerless jewels that are inspired by the media to be inspired by nature, and how to become Tiffany. The exclusive secret of the director. For a moment you will have a feeling: the goddess of business is very gentle. [Nature: I spent countless summers in Greece] A certain media: There is a saying in China called “Apocalypse and Auraâ€. In fact, it is also an important source of design inspiration for nature. Have you ever received a gift from nature? What is the inspiration? Francesca Amfitheatrof: I think nature is a great source of inspiration, and it always gives us unselfish and generous gifts. The inspiration you can get from nature is constant, color, texture, shape, movement... This is really exquisite, I have received great revelation from land to sea, from flowers to color, The mystery moment of nature and completeness is our great source of inspiration. A media: What is your favorite natural scenery? Which scene has impressed you the most? Francesca Amfitheatrof: This is really a good question, although it is difficult to answer. I am definitely a person who is obsessed with the flow of water, especially the ocean, which always resonates with me. Of course, the water I am talking about is water in nature. Based on these, the answer to this question should be in areas close to the water, such as Greece, where I spent countless summers. Especially the island of Karpathos (Karpathos), a Greek holy island, is very important to me. There are also peacocks, they are very beautiful and dramatic. Taken together, waters should be my favorite landscape. [Insect 颂: Jewelers and small things have been communicating] A certain media: butterflies, dragonflies, orchids... Natural creatures give Tiffany a lot of inspiration. How do you think about the phenomenon of using bio-styling as a jewelry design? Francesca Amfitheatrof: I think Tiffany has a wonderful history, from Charles Lewis Tiffany to his son Louis Comfort Tiffany, which is always a gene designed by Tiffany. Butterflies, dragonflies, these cute insects are not only sleek and very symbolic, they are very dreamy. Redesigning with precious metals and gemstones to reproduce their exquisiteness, fragility and sensitivity is difficult. But Tiffany is a master in this area, and our jewelers have been communicating with these little things, they can accurately reproduce these beauty and details, but also follow the tradition. There are also orchids, whose color and texture will impress people at any moment. It is lucky and wonderful to be able to deal with these wonderful creatures. A certain media: This time there are some antique jewellery exhibitions. What do you think antique jewellery means to the designers behind? Francesca Amfitheatrof: Every year we have a specific jewellery theme, with a new collection of more than 250 pieces of exclusive jewellery. Using the finest diamonds, 0.04% pure raw materials, we are extremely demanding on the quality of “Tiffany Diamondsâ€. Through these perfect diamonds, we can better convey the will and confession of nature itself. These treasures from the land represent the true beauty of nature. Through these “talking†diamonds, we convey to our customers a wonderful journey. So a specific theme is very important to both designers and customers, which is the source of inspiration for the theme. A certain media: In 2015, Tiffany’s theme was “Natureâ€, what new works will be brought to us in the future? Francesca Amfitheatrof: You know that the “museum†treasures we have are even more than vintage pieces, which have had a profound impact on the history of world-class jewellery. The opportunity to feel and imagine how Charles Lewis Tiffany brought the first piece of jewelry to the Americas and carved them is very rare. He is not only the first person in the industry, but he has set a standard that is still very high even today. When we look at these jewels, they are always as polished as they were, but they are really "museum" jewelry. It is unthinkable to be able to display these treasures, and I hope everyone can see them because they are incredible. [Dream 颂: Do the right thing at the right time] A certain media: Please tell us the secret of becoming a Tiffany Design Director. Francesca Amfitheatrof: I live in London with my family, work and manage my company. Tiffany discovered me. We started to discuss the plan to move to New York and serve as the design director of Tiffany. In fact, this negotiation lasted for 8 months. This is really an opportunity that is difficult to refuse. It can be said that I am a dream career, especially in The time to join Tiffany is an indescribable experience for both of us. Until now, everything is so wonderful. A certain media: Tiffany advocates that women are full of energy and never stick to the rules. What does your ideal Tiffany Lady look like? Francesca Amfitheatrof: In Tiffany's core concept, there is a style that Tiffany Lady should have. In my mind, a picture of jacquelinekennedy crossing the road often appears. She is wearing jeans and no handbag. She walks alone on the streets of New York. She is very free and seems to be going to someone, so her pace has a clear direction. She carries a very precious piece of jewelry, only one. This photo shows the style of Tiffany, you can completely relax and feel free, but full of energy and elegance. Just a simple, high-quality piece of jewelry is enough. So for me, Tiffany's style is also blank, no need to over-decorate, minimalism is the essence of Tiffany Lady. A certain media: Today is May 21, the homonym "I love you", can you talk about Tiffany's meaning for love? Francesca Amfitheatrof: Tiffany is a brand that symbolizes love. The meaning of love always runs through our brand culture and design. We live in the encirclement of love every day. People will feel when they walk into our shop. Love is the personality of Tiffany. It exists not only in our company and brand. It is a symbolic feeling, which means willingness, commitment and generosity. Throughout our life, we celebrate and call for love in various ways. Love has never been far from fashion. Even young people have the same romantic love. In short, love is a beautiful existence.
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