From April 20th to April 26th, 2017, Beijing Xuelian International Fashion Co., Ltd. held the "Snow Lotus 2017 New Products Order" in Beijing. The seven-day event featured brand design, new product presentation, dynamic static display, interactive experience, and ordering services. The five major new products of the Saussurea brand, the brand new FLAWLESS products, and the SLMET trousers collection series were all presented with attractive designs. Many of the cooperating mall leaders and distributors who came to the scene were highly recognized and enthusiastically ordered. Click to learn immediately about the brand of cashmere sweater With the in-depth development of Saussurea's brand remodeling concept, the direction of the “Products of Life-oriented Products with Cashmere as the Core Material†shows rapid product development and market layout characteristics. Based on satisfying the needs of living and scenes of the new middle class and intellectual elites in the city, brand new images, upgrades in fashion design, segmented supply of product lines, and diversified experiences in consumer styles have been adopted. The Saussurea brand image and products quickly gained market recognition. Chairman Meng Ze and Team Evaluation Products Meng Ze, chairman of Beijing Saussurean Group Co., Ltd. and Beijing Xuelian International Fashion Co., Ltd., said: "On the one hand, we have broken the limitations of knitted cashmere products, and through the research and development of series products, we have quickly integrated into mall sales patterns for women's, men's, children's wear and other major apparel categories. On the other hand, relying on the advantages of Saussurea in R&D, production, design, and channel, we focus on design and development of technological content, elemental grafting capability, and brand operation model innovation. The international influence's goal strode forward." Click to learn immediately about the brand of cashmere sweater Chen Dingyu, general manager, extended a warm welcome to the participating dealers and partners in his speech Many of the products and design ideas at the time of the ordering meeting are eye-catching. The serialization features and diversified elements all highlight the perfect interpretation of the brand's new positioning. Not only that, at the time of the trade fair, the snow lotus seeds brand FLAWLESS and SLMET trousers branded products were unveiled. With their respective advantages, they highlighted the “cluster effect†of the brand, which greatly satisfied the entire range of goods within the majority of distributors and directly operated stores. Structural requirements. Wang Ying, Director of Product Development, made a presentation to everyone Among them, the trousers brand SLMET, which only appeared this year, applied the patented technology of multiple cashmere trousers for the first time to all the product lines of the brand, extending the major technological breakthroughs of snow lotus in the cashmere knitting field; taking the lead in the product line to take into account the traditional comfort wear. Distinguish from the scenes of fashion and wear to meet different consumer needs. In addition to continuing the strict control of the Saussurea brand on raw materials, quality, and craftsmanship, it focuses on deepening product features and style designs, creating a “modern, elegant, stylish and casual experience that gives people a low-key luxuryâ€. The full-blown FLAWLESS brand, which has been market-explored for more than a year, continues to develop the brand's product structure and style development while continuation of product line clothing, creating a perfect and comfortable wearing experience. It also pursues the refinement of the details and leads the concept of wearing. , Make the brand further mature. Click to learn immediately about the brand of cashmere sweater Trousers designer Ni Yan details pants design highlights As the first cashmere clothing brand in New China, Saussurei's “turning†is impressive, and it is also the most intuitive to display at the product level. At the same time, it is inextricably linked with the development of snow lotus in terms of value enhancement. “The Saussurea brand has been released through the cashmere fashion trend since 2015 under the requirements of Saussurea Group's “Thirteenth Five-Year†brand remodeling, said Chen Diyu, general manager of Beijing Saussurea Group Co., Ltd. and Beijing Xuelian International Fashion Co., Ltd. , Paris, France, Haute Couture, etc. have spoken in the high-end fashion field at home and abroad; at the same time, they have unearthed intangibles, handicraft heritage, and scientific and technological research and development to further create a brand culture development model based on national cultural foundations, allowing Saussurea to obtain wider and deeper insights. Market recognition, allowing the industry to identify more and make consumers more satisfied, so that partners benefit more. Dealers, store owners have selected styles, enthusiastically ordered Not only that, the products are more youthful and fashionable. This seemingly simple transformation is actually a systematic project that requires companies to make all-round adjustments from the upstream supply chain system to the terminal channel layout. The ordering meeting also broke the rules in terms of link setting and ordering policies, highlighted the service awareness of partners and merchants, and strived to achieve the objectives of optimizing the supply chain, complementing resources, upgrading channels and achieving a win-win profit. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information Cotton Stripe Fabric,Cotton Striped Patchwork Fabrics,Cotton Satin Stripe Fabric,White Satin Stripe Fabric Shaoxing Yingcheng Textile Co.,Ltd , https://www.sxyingcheng.com
New Products New Image New Model Highlights the core competitiveness of cashmere products
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