The TV station stopped broadcasting the new "shooting" in the Spring Festival, and the iQiyi VIPs did not do it.

[HC360] Some insiders believe that in the next three to five years, only one engine that drives and supports the rapid growth of China's entertainment industry is the rapid growth of paying video users. Indeed, many video websites have signed a network cooperation with TV stations, and they have launched online self-produced dramas. The member payment system has also captured the psychology of the audience's pursuit of drama, and both people have also received money.

However, in recent days, iQiyi "offended" their own VIPs, suffered a collective "uprising", demanded 3 times broadcast, and even broadcast 12 episodes to compensate for economic and psychological losses.

The TV station stopped broadcasting and implicated iQiyi, and the members did not do it.

On January 9th, iQiyi alone broadcasted the martial arts classic drama "The Legend of the Condor Heroes" in 2017. The performances of respecting originality, real-life shooting and the movement of old and new actors are numerous. As a weekly broadcast, iQiyi updates two episodes every Monday and Tuesday at 24:00, maintaining a four-weekly speed of simultaneous Oriental TV to provide viewers with a network audiovisual experience. In addition, iQiyi VIP members can also experience the "preemptive look" supreme service, not only can see the story in advance in TV station 2 hours, but also watch 4 episodes per week. In order to be more enjoyable, many of the netizens have squandered the drama and purchased the iQiyi membership.

However, I thought that the Chinese New Year holiday can be quiet and quiet at home, but the netizens who have been concentrating on the drama have got a big "fright". "What?! Finally, you are on holiday, you actually stop broadcasting!" Originally updated on January 30 and 31. The episode did not appear in the iQiyi app. In the first week after the Spring Festival, on February 6th, the fans who couldn’t wait to start the drama mode at 8 o'clock in the evening, but found another "scare", VIP members only updated 2 episodes, saying good members 4 episodes a day, 8 episodes a week...

Members expressed their anger at this. In the comment area, they sneaked into the iQiyi to deceive consumers. "This member has been opened! How to update it!" "I just opened a member and I won't update it." Drama, otherwise who is rare you love this art!" ... Other members said that they have a lot of comments have been officially deleted.

In the face of the members' questions and shelling, the Iqiyi official seems to be very calm, and did not release an explanation about the changes in this update, many members still do not know why. To this end, Xiaobian consulted the iQiyi customer service, the customer service said that the speed of the update of iQiyi was scheduled according to the broadcast policy of the TV station. During the Spring Festival, due to the stoppage of the TV station, the iQiyi also stopped. This week (February 6th, 7th), iQiyi non-members update 13-16 episodes, members update 17-20 episodes, next week (February 13th, 14th) iQiyi is currently receiving a non-member 17- 20 episodes, members 21-24 episodes.

According to the official update rules of iQiyi, the statement that “members first watched 4 episodes per week” was established. Due to the suspension of the Spring Festival Oriental TV, the gap between members and non-members was lowered. Although I can still watch the first episode 4 times, the members feel uncomfortable. I used to watch 8 episodes a week. Now I can only watch 4 episodes. I always feel that I am being loved by Qiqiyi. It is not worth spending money to buy this member. Many angry members said they would like to uninstall the member and ask for a refund.

As of February 8th, the number of "Imperial Sculpture" iQiyi has exceeded 1.22 billion. I wonder if this update will affect the show, but some netizens have come up with the new drama "Sansheng III" "Tianli Peach Blossoms" is a matter of course. "Sansheng Sansheng" is not only free but also updated every night. Since the broadcast on January 30, the broadcast volume has exceeded the "shooting", which is as high as 1.25 billion. So what else can you say?

First stage after the network? I am VIP, I don't care!

Most netizens think that TV stations stop broadcasting and should not affect VIP members. In recent years, the network broadcasting has become a new win-win point for the TV drama industry. The high-speed development of the online drama has attracted many traditional TV drama teams to join, making the video website self-made drama production more sophisticated, and the video website is also feeding back the TV station. According to the "Tencent Entertainment White Paper" data, in 2016, the video website produced 79 dramas, and 4 of them landed on the first-line TV.

At present, the government has not issued a rigid policy requirement of “first network back-end” or “first-in-the-post network”. Therefore, the order in which the network-operated film and television dramas are broadcasted is determined according to the commercial agreement of the two parties. Then, this consensus reached by the new "Crestling" jointly produced by iQiyi, Dongfang TV, Huace Film and Film, Perfect World Film and Television has not yet found public information, but according to the answer of iQiyi customer service, it seems to be the East. Wei is regarded as the pilot, and the iQiyi APP follows up and broadcasts.

But from the consumer's point of view, this incident is really unpleasant. "I am a VIP, I spent money, I have to have the preemptive right to value!" became the voice of the members. It seems that the video website payment model wants to keep people and keep money. It is a big deal to serve VIPs.

Editor in charge: Song Bingjie