Seven wolves "wolf" sex marketing refresh sales new ideas

This year, the seventh year of the Seven Wolfs participating in the Double Eleven Carnival, the sales performance of e-commerce has maintained rapid growth for many years and has always been among the best. As a brand that is preparing for the Double Eleven every year, the seven wolves are fully prepared for products, stocking, discounts, logistics, and customer service. The exploration of the new marketing model of the seven wolves also shows that the seven wolves actively embrace the new things, the "not only one side" of the wolf spirit.

This year's eleven-seven wolves Tmall flagship store and official mall and other online channel products are rich and varied, the main products, sports series, modern series, children's clothing and other multi-category products to meet the diverse needs of consumers. In addition to the 50% discount on the strength of the offer, there are additional coupons, which are reduced to the annual freezing price. At the marketing level, the seven wolves have refreshed two new marketing strategies. Chairman Zhou Shaoxiong opened the BOSS live broadcast and interacted with the audience on the scene of [Double Eleven Boss Live]. At the same time, the seven wolves have also made a new attempt this year to implement offline and single-line delivery, and further open up the online and offline channels, bringing consumers a more convenient and enjoyable shopping experience.

Big Boss live broadcast, big play scene marketing

As the only business men's wear brand selected by Tmall for live broadcast, Chairman Zhou Shaoxiong gave the welfare to the consumers at the scene of [Double Eleven Boss Live]. On the day of the double eleventh, seven wolves, Boss Zhou Shaoxiong, smashed cash red envelopes, no threshold coupons and seven wolf wolf totem custom costumes and many other gifts, allowing consumers to enjoy live shopping and Wolf King interaction while enjoying a pleasant shopping. The new situation of this kind of scene marketing also brings different shopping experiences to consumers. In addition to the red packets to send benefits, Jay Chou also interacted with the audience in front of the screen, bringing you a wonderful seven wolves Milan SHOW, for their own endorsements and also for their own brands have been very good publicity.

Online and offline linkage, comprehensively play two channels of electricity supplier and store

This year, the seven wolves e-commerce double eleven can also place orders online, offline delivery. This is a new attempt by the seven wolves e-commerce double eleven this year. Last year, seven wolves tested the water from the branch warehouse, and directly tried to deliver from the store this year, further opening up the two channels of online and offline. This approach also better solves the big problem that consumers are worried about slow logistics. Consumers buy seven wolves online, and they can pick up the goods at the next seven wolves. They can enjoy the purchased products and experience the better double eleven shopping service.

High quality single product, invincible

As the basic model of men's clothing for autumn and winter, the jacket has always been the heart of men's autumn and winter dress. The seven wolves men's clothing ploughed into the Chinese jacket market, excellent design, high-quality fabrics, excellent marketing... quickly stood out among the men's wear brands and became the king of the Chinese jacket market. The sales of seven wolf jackets are also in the forefront, and for the 16th consecutive year, the market share is the first in the market, and it has won the championship. At the same time, this year's double eleven and seven wolves' first-end sales of the series of products have been favored by consumers.

Through creative marketing methods and bold innovation, product service improvement and high-speed logistics improvement, the seven wolves have quickly moved forward in the e-commerce field, achieving a win-win situation for both brand and sales. With the brilliant record in the double eleven years, it has also deepened the brand's good image in the hearts of consumers, and witnessed the development of the seven wolves' constant transformation and its unique "wolf" spirit. From the beginning of the business to the present, the seven wolves have gradually innovated their marketing ideas and improved their marketing practices. In the field of e-commerce, it has fully realized the brand and sales win-win. Next year, the seven wolves will try new ideas in the e-commerce field, and join the stars, designers and other brands to cross the border and make a sound.

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Editor in charge: Li Xuetian