Tutu Outdoor 2017 Spring and Summer New Product Launch Conference Held in Xiamen

On July 4th, 2016, Tutu Outdoor 2017 Spring/Summer New Product Launch Conference was held in Xiamen Xiangxiang Hotel.


Franchisees, dealers from all over the country, domestic and foreign brands who have cooperated with Tutu for many years, domestic famous department store system representatives, and apparel fabric suppliers gathered together.

At the press conference, Tutu not only brought a wonderful new product show, but also explained the development plan of 2017 Tutu Outdoor to the participants.


In the opening speech, Tutu Outdoor CEO Huang Chenghui gave a speech on the business model of Tutu, pointing out that the outdoor industry has moved from the initial stage to the growth stage, and cross-border innovation will become one of the core of Tutu's future business model. Tutu has reached a strategic cooperation agreement with many well-known enterprises such as Mijiajiao and opened a cross-border joint model to jointly create a new chapter in the outdoor ecosystem.


Li Shan, vice president, summed up the performance of outdoor direct marketing in the first half of 2016. After the Tudor store has fully upgraded the 2.0 image, the outdoor scene is combined with the product to create a good user experience scene, stimulate consumption, and bring direct growth to the direct performance.


Andy, the head of product planning for Tutu, comprehensively analyzed the product planning of Tutu Outdoor 2017. In the spring and summer of the 17th year, the product featured technology and intelligent elements. The product combines outdoor life with intelligent technology to achieve the perfect integration of the road mode innovation and channel advantage.


As the largest outdoor lifestyle service provider in China, Tutu Outdoor integrates the business philosophy of “focus on outdoor, joint win-win” into every aspect of enterprise development. Building an intelligent omni-channel ecosystem; the store will fully upgrade its 2.0 image; realize cross-border alliance with many well-known enterprises; become the exclusive operator of Shalehua China, and in September this year, it will realize the opening of Shalehua China 100 stores... While passing the concept of healthy outdoor life, Tutu actively seeks breakthroughs in innovation, from product development to business model.


Responsible Editor: Business Internship

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