2016 Shenzhen service fair 丨 UHOT couture women's face to the other side of the new type of self

There are noisy and chaotic circles in the world. Find a quiet place, walk along the edge of the soul, and visit your own view. The beginning is the end, the end is the beginning, there is no positive direction, no need to be confused. Your ideal country is your freedom to be your own direction.

July 7-9, 2016 During the period of Shenzhen service meeting, uhot will be in the form of “borderlines and other shores” concept culture exhibition. At the Shenzhen Conference and Exhibition Center, Hall 2 Hall C03, we will lead you to stroll through the forest artistic conception space trail and listen. Diversified nature and ideals, self and other Miaoman's music.

"Outside-the-world" static exhibition

Unleashing Self Unbounded Change in Multi-direction Thinking

From July 7th to September 9th, Shenzhen Tianmu Garment Co., Ltd. will bring its high-end fashion collection brand menswear and women's clothing uhot decoy to debut at the 16th Shenzhen Trade Fair, with a variety of new brand concepts, through Guishan Shang and Ya Shang. The unique designs of the four series of fashion, fashion, and fashion all serve the fashionable and modern people and show the beauty of self fashion.

At the trade fair, uhot baited the main line of “horizontal and other shores” and launched an in-depth exploration tour of “self” based on the quarterly themes of “Initial Autonomous and Flowing Traces”. From the disorderly forest with metaphorical meaning, this exhibition found a clear and self-conscious trace of self-awakening through the lines and patterns to the two spatial states of “coexistence” and “solitude”, using surreal metallic silver textures. Create a dramatic and profound space, pay tribute to the natural and ethereal open-minded and unbounded, and explain in more detail the gap between the mysterious spirit and the subtle elegance. In the unconscious, it is brought into the dynamic and still-sense space of the natural flow mark, experiencing the ups and downs of nature and self, fashion and trend.

"Landscape" means known facts. The end is the starting direction, and the beginning is also the ending direction. Fashion does not matter what is positive or negative, and the more it is more divergent. "The other shore" is a reappearance of the ideal country. It wants to interpret the fashion attitude of the self through a distinctive self-consciousness. In the diversified thinking of diversification, the ideal state of unbounded self-transformation is completed.

DO-YOU-DO

Diversified brand features meet changing "self"

Uhot enthusiasm for the "unlimited, diversified, free to do yourself" (DO-YOU-DO) brand philosophy and foundation. Since its establishment 20 years ago, from the “exploration” of diversified fashion to the “practice” stage, the long-distance road has remained unchanged. It is the faith that changes, and the change is in form.

In the development of the past 20 years, uhot baiting has been looking for entry points in the subtleties of life, to break the traditional pipa as the starting point, and to create a diversified “collective brand” as always. Finding strength from the passion for everyday life, always maintains "thinking dynamics", embraces life with an "affirmative attitude", and presents fashion and art with a broader perspective, subdividing the solidified thinking into the fashion field.

Reading information from the trend of living in new luxury, subverting the traditional single stylization, and pushing mix and match styles to the high end. Both formal and casual wear learn from each other, and the design of T platform collides with the streets. Uhot greed rethinks creativity, fulfills “diversity” and satisfies the changing needs of consumers.

Yang Juan, Creative Director of UHOT Lure Brand:

The ultimate essence of original design is "serve for the consumer"

You think the style is solid, but consumers are changing. In the era of consumer-escalation desire, when designers and brands are pursuing stylization, the starting point of uhot baiting is to serve consumers in an era when original design is flooded.

The original design originated from the art, began with life, and finally the consumer. The creative director of the uhot lure brand, Yang Juan, believes from beginning to end that the essence of original design is to serve consumers. The world is changing, life is changing, and people are changing. Only by changing things, can we keep up with the pace of the times, meet market demands, be acceptable to consumers, and create unique forms of self-consciousness among consumers. trendy style. Do not follow the trend, do not follow suit, just to allow consumers to faithfully express their own personality, to meet the different situations of different types of clothing expression.

The original design and the market war will be staged. The original design cannot be separated from the market without consumers. Nowadays, the consumer market and consumer demand will inevitably push the original design to another peak. It will be a change or stick and will become a designer. And the brand's century puzzle.

Restoring the essence of design always depends on how uhot baiting “seduce” consumers to explore the beauty of themselves.