With the formation of the underwear industry sales report in the first quarter of 2016, we are delighted to find that the foreign underwear brand that originally dominated the underwear industry topped the second line with no sound, while the top ones in sales accounted for China's domestic underwear brand. Among them, the name of the boudoir underwear brand is particularly conspicuous, it not only sales data extremely forward, but compared to the same period last year, sales also rose 30%, so to speak, boudoir underwear is the underwear industry sales list Dark horse brand, and its appearance is also what people expect. In order to more intuitive understanding of the behind-the-scenes story of boudoir underwear brand, the reporter came to the headquarters of boudoir, Mr. Wu Yihao general manager of boudoir conducted an in-depth interview. In the interview process, when reporters asked why the underwear can be so rapid development reasons, Mr. Wu Yihao replied: "Chinese people pay attention to is a fact, the underwear industry, this is actually the product, the product Well done, consumers will naturally be recognized, the brand is naturally accepted by consumers. " As many market experts said, underwear industry is still in a stage of development, so underwear industry has also been called the sunrise industry. However, this does not mean that every underwear brand in the underwear market can gain a place, there is no strength without the future, the product underwear as the starting point, product improvement as the direction of progress, according to the characteristics of Chinese women, the traditional Underwear products to be improved, suggesting that the product of personal and plasticity to meet the needs of women's underwear, won the recognition of consumers and the market, the national brand image was initially established. Since its inception, Guoyi underwear has persevered in the belief that "it is necessary to be a Chinese underwear brand for Chinese women". Its product audience is hundreds of millions of female consumers in China, so if you want to enhance your brand influence, you must first increase the brand name The immediate exposure of consumers. Unlike other lingerie brands, Lingerie rarely advertises on television, and it tends to take practical action to grab the attention of consumers. In 2014, the boudoir underwear officially launched a one-stop franchisee project, with low threshold to welcome investors all over the entrepreneurs to join the shop, with lightning speed to seize the underwear market to help franchisees in the local shop, providing consumers with caring Try on service. In addition, the official store mall and micro-mall underwear boudoir also synchronized on-line, the Internet as a medium, pulled into the brand before the consumer brand and consumer distance so that consumers can better understand the Chinese local brands and Its products, and even become its loyal fans. Boudoir underwear, a focus on products, one woman as a underwear brand, a national women's underwear brand for Chinese women, we look forward to, it can bring us more exciting performance. Address: Shennan Road, Futian District, Shenzhen Zhuzilin Zizhu seven China Economic and Trade Building 8H Official website: Toll free: Hotline:
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